TikTok has succeeded in giving a platform to real people - not the touched-up Calvin Klein commercial stereotypes, but people like you and I, who have traditionally been passed by media. We now see the effects of that: authenticity is the strongest, most powerful force in marketing yet and a revolution not seen since the dawn of the internet.
We want to be a driving force behind that positive change by helping authentic companies and creators supercharge the use of UGC, and show that everyone is fantastic in their own unique way.
A world-class strategist that has worked with many of the world's largest consumer brands across all 6 (non-frozen) continents, Pep has a passion for how people connect. The rare mix of pragmatist & optimist, zelf. is a product of he and Videh's vision for a more authentic, inclusive world — as well as the actionable strategy for how to build that reality. "I love how UGC propels honest brands, giving rise to real people, with Gen-Z pushing us towards the authenticity that we all crave."
Videh is a technologist who has always been more interested in results than technology. At MIT, he co-founded Alfie with Pepijn to create a more humane alternative to student loans. “I love how the Creator Economy both creates opportunities for brands to reach Gen-Z and for Creators to make a living.”