Insights
Video-first AI that turns videos into consumer insights
Automatically translate raw social video into sentiment, drivers, personas, and competitive intelligence.
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Rank
Theme
Sentiment
EMV
WoW change
1
Taste and nostalgia
Positive
$35.1k
+3%
2
Late night cravings
Positive
$16.2k
+6%
3
Quick and cheap
Positive
$14.3k
−4%
4
Too expensive now
Negative
$35.1k
+35%
5
Messy or soggy bun
Negative
$2.5k
+22%
Positive drivers
by total EMV
Crispy chicken
$35.1k
Unique and flavorful tacos
$16.2k
Curly fries
$14.3k
$5 and $6 meal deals
$6.4k
Unique sauces
$2.5k
Negative drivers
by total EMV
Too expensive now
$35.1k
Messy or soggy bun
$16.2k
Excessive lettuce
$14.3k
Broken curly fries
$6.4k
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Search
Instantly find all videos about any brand or topic
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Insights
Instantly find all videos about any brand or topic
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Reporting
Instantly find all videos about any brand or topic
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Social suite
Instantly find all videos about any brand or topic
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The world’s most powerful AI platform for understanding what consumers say, feel, and do on TikTok, YouTube, and Instagram Reels – in real time.
Turn millions of social videos into crystal-clear insights.
Search
Instantly find all videos about any brand or topic
Explore billions of short-form videos across platforms — far beyond what native apps or legacy tools allow.
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Zelf gives you the essential tools to search, understand, and act on real consumer opinions-directly from TikTok, YouTube, and Reels.
Price perception comparison among competitors
Share of Sentiment →
Reporting
Clear data on how your brand performs vs competitors
Benchmark share of voice, sentiment, and momentum with confidence — all in one consistent view.
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