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Zelf Terms of Service
Last Updated: July 5, 2026
These Terms of Service (these “Terms” or this “Agreement”) apply to all websites, software, applications, APIs, content, and products provided by Zelf Technologies Inc. and its affiliates (“Zelf”, “we”, “us”, or “our”), including www.hellozelf.com and www.zelfai.com (collectively, the “Site”), and all services provided by us in connection with the Site or otherwise, including our video intelligence platform, insights, reports, dashboards, APIs, and related tools (collectively, the “Services”).
PLEASE READ THESE TERMS CAREFULLY. THIS AGREEMENT IS A LEGALLY BINDING CONTRACT BETWEEN YOU (OR THE ENTITY YOU REPRESENT) AND ZELF. BY ACCESSING OR USING THE SERVICES, YOU AGREE (1) TO BE BOUND BY THIS AGREEMENT, INCLUDING ANY POLICIES REFERENCED HEREIN OR AVAILABLE BY HYPERLINK, INCLUDING OUR PRIVACY POLICY; (2) THAT YOU ARE AT LEAST 18 YEARS OLD; (3) THAT IF YOU ARE USING THE SERVICES ON BEHALF OF AN ENTITY, YOU HAVE AUTHORITY TO BIND THAT ENTITY TO THIS AGREEMENT; AND (4) THAT YOU HAVE READ, UNDERSTAND, AND ACCEPT THESE TERMS. THIS AGREEMENT CONTAINS AN AGREEMENT TO ARBITRATE DISPUTES, WHICH REQUIRES THAT YOU AND ZELF ARBITRATE CERTAIN CLAIMS BY BINDING, INDIVIDUAL ARBITRATION INSTEAD OF GOING TO COURT, AND LIMITS CLASS ACTION CLAIMS, UNLESS YOU OPT OUT AS DESCRIBED IN SECTION 14.
If you do not agree to these Terms, do not access or use the Services.
1. The Services
Zelf provides a video intelligence platform that indexes publicly available short-form video content from social media platforms and uses artificial intelligence, including vision AI, to produce structured data, analytics, insights, and related outputs (collectively, “Insights”) for business customers. The Services may be delivered through a web application, through APIs, through reports and exports, or through other mechanisms we make available.
The Services are intended for business use. They are not directed to children, and we do not knowingly permit anyone under 18 to use them.
If you have entered into a separate written agreement with Zelf (such as an order form, master services agreement, or enterprise subscription agreement), that agreement governs to the extent it conflicts with these Terms.
2. YouTube API Services
The Services use YouTube API Services. By accessing or using the Services, you agree to be bound by the YouTube Terms of Service, available at https://www.youtube.com/t/terms. Google’s Privacy Policy, available at http://www.google.com/policies/privacy, applies to your use of YouTube API Services through the Services.
Zelf’s collection, use, storage, and deletion of data obtained through YouTube API Services is described in our Privacy Policy, available at https://hellozelf.com/privacypolicy. As described there, you can revoke Zelf’s access to data associated with your Google account at any time via the Google security settings page at https://security.google.com/settings/security/permissions, and you can request deletion of stored data by contacting privacy@zelflive.com.
3. Third-Party Platform Data
The Services process and present data originating from third-party platforms, including YouTube, TikTok, and Instagram (each a “Platform”). Zelf does not control these Platforms. Content, data, and metrics originating from a Platform belong to the Platform and its users, are subject to the Platform’s own terms and policies, and may change, become unavailable, or be removed at any time.
Zelf makes no guarantee as to the continued availability of data from any particular Platform, the completeness of coverage of any Platform, or the continuity of any specific data source, feature, or integration. Changes to Platform terms, APIs, or availability may result in changes to the Services, and Zelf shall have no liability for such changes.
You must not use the Services in any way that violates the terms of service or policies of any Platform, and you must not use the Services to identify, track, or profile individual private persons.
4. Accounts
To access certain Services you must create an account and provide accurate, complete, and current information. You are responsible for maintaining the confidentiality of your login credentials and for all activity that occurs under your account. Notify us immediately at contact@zelflive.com if you become aware of any unauthorized use of your account. Accounts are for use by the subscribing organization and its authorized users only; credentials must not be shared outside your organization.
5. Subscriptions, Fees, and Payment
5.1 Fees. Access to the Services may require payment of subscription fees, usage-based fees, or other charges as set out in an order form, on the Site, or as otherwise agreed in writing (collectively, “Fees”). All Fees are stated and payable in U.S. dollars and, except as expressly stated in these Terms or required by law, are non-refundable.
5.2 Renewal. Unless otherwise agreed in writing, subscriptions renew automatically for successive periods equal to the initial subscription term at the then-current rates, unless either party gives notice of non-renewal at least 30 days before the end of the current term.
5.3 Payment. You authorize Zelf or its payment processor to charge your payment method on file for all Fees when due. If your payment cannot be completed, we may suspend access to the Services until payment is received. Unpaid amounts are subject to a finance charge of 1.5% per month on any outstanding balance, or the maximum permitted by law, whichever is lower, plus all reasonable expenses of collection. You are responsible for all taxes associated with your purchase, other than taxes based on Zelf’s income.
5.4 Fee Changes. We may change Fees effective as of your next renewal by providing notice before the renewal date. Your continued use of the Services after the renewal constitutes acceptance of the changed Fees.
6. License to the Services; Restrictions
6.1 License. Subject to your compliance with these Terms and payment of applicable Fees, Zelf grants you a limited, non-exclusive, non-transferable, non-sublicensable license during your subscription term to access and use the Services for your internal business purposes.
6.2 Restrictions. Except as expressly permitted by these Terms or by a separate written agreement with Zelf, you must not, and must not permit or enable any third party to: (a) sell, resell, license, sublicense, distribute, or otherwise make the Services or any data obtained through the Services available to any third party; (b) copy, modify, or create derivative works of the Services; (c) reverse engineer, decompile, or otherwise attempt to derive the source code, models, or underlying methods of the Services; (d) access the Services to build a competing product or service, or to benchmark the Services for a competitor; (e) scrape, crawl, or use automated means to extract data from the Services other than through APIs and export functions we provide; (f) circumvent usage limits, access controls, or security features; (g) share, publish, or disclose API keys or access credentials, or embed them in publicly accessible code; or (h) use the Services in violation of applicable law or the rights of any third party.
7. Insights and Data
7.1 Your license to Insights. Subject to these Terms, Zelf grants you a non-exclusive, worldwide, perpetual license to use, reproduce, and display the Insights delivered to you through the Services for your internal business purposes, including in your own internal reports and presentations. You may share Insights with your professional advisors and, if you are an agency, with the specific clients on whose behalf you procured the Insights, provided those recipients are bound by confidentiality and use restrictions at least as protective as these Terms.
7.2 What you may not do with Insights and data. You must not: (a) sell, license, or redistribute Insights or any underlying data as a standalone product or dataset; (b) use Insights or data obtained through the Services to train, fine-tune, or improve any machine learning or artificial intelligence model, except with Zelf’s prior written consent; or (c) publicly attribute specific data points to any Platform in a manner inconsistent with that Platform’s policies.
7.3 Zelf’s ownership. Zelf and its licensors own and retain all right, title, and interest in and to the Services, including all software, models, systems, indexes, databases, know-how, trademarks, and other intellectual property, and including all improvements and derivatives thereof (collectively, the “Zelf Materials”). No rights are granted to you other than as expressly set forth in these Terms.
7.4 Usage data and learnings. Zelf may collect and use data relating to your access to and use of the Services, including queries, configurations, corrections, and feedback, to operate, maintain, secure, and improve the Services, and may use de-identified and aggregated data and learnings derived from use of the Services for any lawful business purpose, provided such data does not identify you or disclose your confidential information.
7.5 Customer materials. If you provide Zelf with your own content, video, data, or materials for processing through the Services (“Customer Materials”), you retain ownership of Customer Materials and grant Zelf a non-exclusive, worldwide, royalty-free license to host, process, analyze, and display Customer Materials as necessary to provide the Services to you and as described in Section 7.4. You represent that you have all rights necessary to provide Customer Materials to Zelf for these purposes.
8. API Terms
If Zelf provides you with access to its APIs, the following additional terms apply: (a) you must use API keys only as issued and keep them secure; (b) Zelf may set and enforce rate limits, volume limits, and other usage restrictions; (c) you must not cache or store data retrieved through the API beyond the periods permitted by these Terms, applicable Platform policies, or your agreement with Zelf; and (d) Zelf may monitor API usage for security, compliance, and billing purposes. Zelf may update its APIs from time to time and will use reasonable efforts to provide notice of backward-incompatible changes.
9. Acceptable Use
You must not use the Services: (a) for any unlawful, deceptive, or fraudulent purpose; (b) to harass, defame, or discriminate; (c) to violate the privacy, publicity, or intellectual property rights of any person; (d) to transmit malware or interfere with the operation or security of the Services; (e) to misrepresent your identity or affiliation; or (f) to attempt to access accounts, data, or systems you are not authorized to access. Zelf may suspend or terminate access for violations of this Section and may cooperate with law enforcement where required.
10. Feedback
If you provide feedback, ideas, or suggestions regarding the Services (“Feedback”), Zelf may use the Feedback for any purpose without restriction or compensation, and you agree the Feedback does not contain confidential or proprietary information of any third party.
11. Copyright / DMCA
Zelf respects the intellectual property of others. If you believe that material available through the Services infringes your copyright, please send a written notice compliant with the U.S. Digital Millennium Copyright Act (“DMCA”) containing: your name, address, telephone number, and email address; a description of the copyrighted work claimed to be infringed; a description of where on the Services the material may be found; a statement that you have a good faith belief that the use is not authorized by the copyright owner, its agent, or the law; a statement under penalty of perjury that the information in your notice is accurate and that you are the copyright owner or authorized to act on the owner’s behalf; and your physical or electronic signature.
Submit notices or counter-notices by email with the subject line “Copyright Notices” to DMCA@zelflive.com, or by mail to:
Zelf Technologies Inc. Attn: Copyright Agent 152 W 57th St, Fl 49 New York, NY 10019
Zelf may remove allegedly infringing material, may terminate the accounts of repeat infringers where appropriate, and may share copyright notices with affected parties.
12. Term; Suspension; Termination
12.1 Term. These Terms apply from your first access to the Services and continue until terminated as described here.
12.2 Suspension. Zelf may suspend your access to all or part of the Services immediately if: (a) you breach these Terms; (b) your use poses a security risk or could subject Zelf to liability; or (c) amounts you owe are overdue.
12.3 Termination. Either party may terminate this Agreement if the other party materially breaches and fails to cure within 30 days of written notice. You may stop using the Services at any time, but Fees already paid are non-refundable and Fees accrued remain payable.
12.4 Effect. Upon termination, your license to the Services ends and you must cease use of the Services and delete any API keys. Sections that by their nature should survive termination – including Sections 6.2, 7, 10, 11, and 13 through 16 – survive.
13. Disclaimers; Limitation of Liability
13.1 Disclaimer of warranties. THE SERVICES AND ALL INSIGHTS ARE PROVIDED “AS IS” AND “AS AVAILABLE” WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT. WITHOUT LIMITING THE FOREGOING, ZELF DOES NOT WARRANT THAT THE SERVICES WILL BE UNINTERRUPTED OR ERROR-FREE, THAT INSIGHTS WILL BE ACCURATE, COMPLETE, OR CURRENT, OR THAT DATA FROM ANY PLATFORM WILL REMAIN AVAILABLE. INSIGHTS ARE GENERATED IN PART BY ARTIFICIAL INTELLIGENCE AND STATISTICAL METHODS, ARE BASED ON SAMPLES OF PUBLICLY AVAILABLE CONTENT, AND SHOULD NOT BE RELIED UPON AS THE SOLE BASIS FOR ANY BUSINESS, FINANCIAL, INVESTMENT, OR LEGAL DECISION.
13.2 Limitation of liability. TO THE FULLEST EXTENT PERMITTED BY LAW, ZELF SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, EXEMPLARY, OR CONSEQUENTIAL DAMAGES, OR FOR ANY LOSS OF PROFITS, REVENUE, GOODWILL, OR DATA, ARISING OUT OF OR RELATING TO THE SERVICES, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. TO THE FULLEST EXTENT PERMITTED BY LAW, ZELF’S TOTAL AGGREGATE LIABILITY ARISING OUT OF OR RELATING TO THESE TERMS OR THE SERVICES SHALL NOT EXCEED THE AMOUNTS YOU PAID TO ZELF FOR THE SERVICES IN THE TWELVE (12) MONTHS IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO THE CLAIM, OR $100, WHICHEVER IS GREATER. SOME JURISDICTIONS DO NOT ALLOW CERTAIN LIMITATIONS, IN WHICH CASE THE ABOVE LIMITATIONS APPLY TO THE MAXIMUM EXTENT PERMITTED.
13.3 Claims period. ANY CAUSE OF ACTION ARISING OUT OF OR RELATING TO THE SERVICES MUST BE COMMENCED WITHIN ONE (1) YEAR AFTER THE CAUSE OF ACTION ACCRUES, OR IT IS PERMANENTLY BARRED.
14. Indemnification
You agree to indemnify, defend, and hold harmless Zelf, its affiliates, and their respective officers, directors, employees, and agents from and against any claims, losses, damages, liabilities, and expenses (including reasonable legal fees) arising out of or relating to: (a) your use or misuse of the Services or Insights; (b) Customer Materials; (c) your breach of these Terms; or (d) your violation of applicable law or the rights of any third party. Zelf reserves the right, at your expense, to assume the exclusive defense and control of any matter subject to indemnification, and you agree to cooperate with Zelf’s defense.
15. Binding Arbitration and Class Action Waiver
The exclusive means of resolving any dispute or claim arising out of or relating to this Agreement (including any alleged breach thereof) or the Services shall be BINDING ARBITRATION administered by the American Arbitration Association. You may not under any circumstances commence or maintain against Zelf any class action, class arbitration, or other representative action or proceeding.
By using the Services, you agree to this arbitration provision. In doing so, YOU GIVE UP YOUR RIGHT TO GO TO COURT to assert or defend any claims between you and Zelf, and YOU GIVE UP YOUR RIGHT TO PARTICIPATE IN A CLASS ACTION OR OTHER CLASS PROCEEDING. Your rights will be determined by a NEUTRAL ARBITRATOR, NOT A JUDGE OR JURY. The arbitrator can grant any relief that a court can. Decisions by the arbitrator are enforceable in court and may be overturned by a court only for very limited reasons.
Any proceeding to enforce this arbitration provision may be commenced in any court of competent jurisdiction. If this arbitration agreement is for any reason held unenforceable, any litigation against Zelf may be commenced only in the federal or state courts located in Wilmington, Delaware, and you irrevocably consent to the jurisdiction of those courts.
You may opt out of this agreement to arbitrate by notifying Zelf in writing within thirty (30) days after the date you first became subject to this arbitration provision. The opt-out notice must state that you do not agree to arbitration and must include your name, address, phone number, the email associated with your Zelf account, and your signature. Send opt-out notices to:
Zelf Technologies Inc. 152 W 57th St, Fl 49 New York, NY 10019
16. General Provisions
16.1 Changes to these Terms. We may modify this Agreement at any time. If we make material changes, we will update the “Last Updated” date above and provide notice by posting the updated Terms on the Site or by other reasonable means. Your continued use of the Services after changes become effective constitutes acceptance of the updated Terms. If you do not agree, you must discontinue use of the Services.
16.2 Publicity. Zelf may identify you as a customer and use your name and logo in customer lists and marketing materials, unless you notify us in writing that you decline.
16.3 Assignment. You may not assign or transfer this Agreement without Zelf’s prior written consent. Zelf may assign this Agreement, including in connection with a merger, acquisition, or sale of assets, and you agree that your account information may be transferred as part of such a transaction.
16.4 Governing law. This Agreement is governed by the laws of the State of Delaware, without regard to conflict of laws principles. In any action or proceeding to enforce rights under this Agreement, the prevailing party will be entitled to recover its costs and reasonable attorneys’ fees.
16.5 Electronic communications. You consent to receive communications from us electronically, and you agree that all agreements, notices, and disclosures we provide electronically satisfy any legal requirement that such communications be in writing.
16.6 Force majeure. Zelf shall not be liable for any delay or failure to perform resulting from causes outside its reasonable control, including acts of God, war, terrorism, riots, embargoes, acts of civil or military authorities, fire, floods, outbreaks of disease, accidents, network or Platform failures, strikes, or shortages.
16.7 Severability; waiver; entire agreement. If any provision of these Terms is held unenforceable, it shall be severed and the remaining provisions shall remain in effect. Zelf’s failure to enforce any provision is not a waiver of its right to do so later. These Terms, together with the Privacy Policy and any documents expressly incorporated by reference or separately agreed in writing between you and Zelf, constitute the entire agreement between you and Zelf regarding the Services and supersede all prior understandings on that subject.
Contact Us
If you have any comments, questions, or concerns about these Terms, contact us at contact@zelflive.com.
Zelf Technologies Inc. 152 W 57th St, Fl 49 New York, NY 10019