NEW YORK (October 3, 2024) —
Zelf, a leading social media analytics company that uses advanced proprietary AI technology to analyze TikTok videos, today released findings of its latest Zelf Political Report, revealing that total content on the platform following the vice presidential debate amassed 291 million views, 1.5 billion fewer than the Harris-Trump debate held in September.
The Zelf analysis looked at 4,169 videos on TikTok in the day following the vice presidential debate.
Gun rights/control represented 20% of issue-specific content on TikTok related to the debate followed by free and fair elections with 12%, immigration with 11%, and taxes/the economy with 10%.
“It’s expected that content around the Harris-Trump debate would get more views than the vice presidential debate,” said Pepijn van Kesteren, CEO and co-founder of Zelf. “However, 1.5 billion is a massive and surprising difference.”
The six most trending TikTok posts from non-news organizations related to the debate were:
Zelf's unique AI-powered platform generates extensive video sentiment analysis from TikTok, which boasts over one billion monthly active users. With one-of-a-kind insights into conversations about global events and politics taking place on the social media platform, Zelf can monitor trends and identify key influencers. The tool is also used by major brands to generate insights on customers and improve engagement with them.
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https://hellozelf.com/Guidelines for use of Zelf data and graphs: Must credit/caption graphs as courtesy of Zelf. Must hyperlink to hellozelf.com.
For this report, Zelf conducted a comprehensive assessment of 4,169 TikTok videos Oct. 1-2, which mentioned JD Vance and Tim Walz, as well as key political issues such as immigration, inflation, and reproductive rights. The Zelf assessment monitored the number of videos, views, and engagements for any of the candidates or policies being measured.
Zelf is the leading TikTok listening and analytics platform, built with and for companies that are prioritizing the video-based internet for marketing and insights. Zelf gathers organic, people-generated content on TikTok at scale and applies advanced video analytics capabilities to watch and summarize every video. Zelf then provides premier insights, monitors reputation, and allows brands to get ahead of the curve in a world where organic content dominates distribution and consumption.
